Privacy Policy

01Who we are

Alvex Creative is a partnership of Joshua Neal and Joseph Cox, trading as Alvex Creative, based in the United Kingdom.

For the purposes of UK data protection law, the partnership is the data controller for personal data collected through this website and through the business contact described in section 03.

Alvex Creative
1 Squirrel Close
Narborough
Leicester
LE19 3WF
United Kingdom

Email: enquiries@alvexcreative.com

02What this policy covers

This policy explains what personal data we collect, why we collect it, who it is shared with, and what rights you have over it. It covers this website and the business contact we make with other organisations, described in section 03.

03Businesses we contact

As well as the people who contact us, we research local businesses and approach them about our services. If you have heard from us unprompted, this is the section that applies to you.

We find businesses through publicly available information — Google listings, their own websites, and public social media profiles — and we contact them by telephone, email and Instagram direct message.

The details we hold are the ones a business publishes about itself:

• Business name
• Contact name
• Telephone number
• Email address
• Social media handles

Our lawful basis is legitimate interests — specifically, offering a relevant service to a business that publicly advertises for custom. We have considered the effect on the people concerned, and we keep the contact brief, business-related and easy to stop.

This information is kept in a spreadsheet. We delete it after 12 months where there has been no response, or where no project results.

Before telephoning any business we screen the number against the Telephone Preference Service and the Corporate Telephone Preference Service.

You can tell us to stop at any time. Email enquiries@alvexcreative.com and we will remove your details and not contact you again. You do not have to give a reason.

04What personal data we collect

We collect only the information you choose to submit through our contact form. This typically includes:

• Your name
• Your email address
• Any other information you include in your message

We do not ask for, and would encourage you not to submit, any special category data (such as health information) or financial details through the contact form.

If you agree to analytics cookies, we also collect information about how you use this website through Google Analytics: the pages you visit, roughly how long you spend on them, the site that referred you, your general location (town or region, not your address), and your device and browser type. Google Analytics does not log or store your IP address. See section 11.

We do not operate a user account system, and we do not collect payment details through this website.

05How we collect it

Our contact form is provided by Formspree, a third-party form-handling service. When you submit the form, your information is transmitted directly to Formspree's servers, which then forward it to us by email. Submissions are not stored in a database on this website.

Our website hosting provider may automatically record standard technical information such as IP addresses and browser type in its server logs, as is normal for any website. These logs are retained by the hosting provider under their own retention policy and are used only for security and the reliable operation of the site.

06Why we use it, and our lawful basis

We do not use your information for marketing, and we will not add you to a mailing list without your explicit consent.

07Automated decision-making

We do not use your personal data for automated decision-making or profiling.

08Who we share it with

We share personal data only with the service providers necessary to operate this website:

• Formspree — processes and delivers contact form submissions
• Netlify — hosts this website
• Google — delivers and stores the emails we receive and, if you agree to analytics cookies, provides Google Analytics

These providers act as our data processors and handle your information under our instructions.

We do not sell your personal data, and we do not share it with third parties for their own marketing purposes. We may disclose information where we are legally required to do so.

09International transfers

Three of the services we rely on are based in the United States, so personal data may be transferred outside the UK:

• Formspree — receives and forwards contact form submissions.
• Netlify — hosts this website and processes the server logs described above.
• Google — our email, our business profile and, where you contact us through it, the messages you send, and Google Analytics.

Where personal data is transferred outside the UK, we rely on appropriate safeguards recognised under UK data protection law — such as the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or the UK Extension to the EU–US Data Privacy Framework — to ensure your data receives an equivalent level of protection.

You can request further information about these safeguards using the contact details above.

10How long we keep it

We keep enquiry correspondence for as long as needed to deal with your enquiry and for a reasonable period afterwards, in case you get back in touch. Where an enquiry does not lead to a project, we generally delete it within 12 months.

Where an enquiry does lead to a project, we retain the related records for six years after the end of our working relationship, to meet our legal, accounting and tax obligations.

Google Analytics data that can be linked to a device is kept for no longer than 14 months, then deleted automatically. The overall visit totals we see in reports do not identify anyone.

You can ask us to delete your information sooner at any time.

11Cookies

We use Google Analytics to understand which pages are useful and how people find the site. It only sets cookies if you choose Accept in the cookie banner. Nothing is set before you choose, and declining is as simple as accepting.

If you decline, no analytics cookies are set. Google may still receive a basic signal that a page was viewed, without cookies and without anything that identifies you or your device, so that our visit totals are not wildly wrong. We do not use Google Analytics for advertising, and advertising features are switched off.

We store your choice in your browser's local storage under the name alvex-consent, so we do not ask again on every page. You can change your mind at any time with the Cookie settings link at the bottom of every page, or by clearing your browser's data for this site.

Formspree may set a cookie or use similar technology in connection with spam protection when you submit the form. This is strictly necessary for the form to function securely.

12Security

We take reasonable technical and organisational measures to protect your information, including serving this website over an encrypted HTTPS connection and using reputable service providers. No method of transmission over the internet is completely secure, but we take the security of your data seriously.

13Your rights

Under UK data protection law you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct information that is inaccurate or incomplete
• Erasure — ask us to delete your personal data
• Restriction — ask us to limit how we use your data
• Object — object to our processing where we rely on legitimate interests
• Portability — request your data in a portable format, where applicable
• Withdraw consent — where we rely on consent, withdraw it at any time

To exercise any of these rights, email enquiries@alvexcreative.com. We will respond within one month.

14Complaints

If you are unhappy with how we have handled your personal data, please get in touch and we will do our best to resolve it.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk

15Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date.